Television Commercials

Television Commercials

Television advertising is a segment of television programming directly funded by a company. It communicates a message that promotes and aims to market a product or service. The majority of privately-owned television networks receive a large percentage of their funding from advertising. Three key responsibilities are involved in television advertising: producing a television ad that complies with broadcast requirements, airing the ad to the target audience, and measuring the results of the campaign, including the ROI.